Rating vs. paired comparison for the judgment of dominance on first impressions
Résumé
This paper presents a contest between the rating and the paired comparison voting in judging the perceived dominance of virtual characters, the aim being to select the voting mode that is the most convenient for voters while staying reliable. The comparison consists of an experiment where human subjects vote on a set of virtual characters generated by randomly altering a set of physical attributes. The minimum number of participants has been determined via numerical simulation. The result of the experiment is a set of stereotypes for the perception of submissiveness or dominance. Results show that the two voting modes result in equivalently expressive models of dominance. Further analysis of the voting procedure shows that, despite an initial slower learning phase, after about 30 votes the judging speed matches between the two modes. Finally, a subjective questionnaire reports a higher (63.8%) preference for the paired comparison mode.
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