The small firms can be satisfied with their quick reaction to customer requests and their creativity but they meet big issues internally about the products sold. These issues put ahead a lack of information when the product is out of the SME. After an analysis of the origin of the problem, the paper proposes to use the active product concept as a key element to solve the problem. A preliminary model helping to support this concept is proposed, and a use case exemplifies how an active product can have an important impact to resolve the problem of “lack of information” in the use phase.